Datawhistl

You chose Close because it works. Then you started scaling — more reps, more tools, more data spread across systems that don't talk to each other. Close is doing its job. The architecture around it isn't.

Datawhistl is a customer data platform architecture consultancy. We work with B2B SaaS companies scaling past the point where their commercial stack can run on good intentions and manual exports. We design and build the data infrastructure that makes Close work as the centre of a connected system — not an island.

How we work

Every engagement runs in three phases.

We start with Discovery — a structured two-to-three-week exercise that confirms every data source in your stack, profiles each system technically, and maps every constraint the architecture needs to work within. Discovery closes with a stage gate: proceed, proceed with conditions, or pause. No assumptions carried forward unchallenged.

From there, we design and build the architecture — unified customer records, lead intelligence surfaced inside Close, and a reporting layer your leadership team can actually trust.

For clients who want to stay ahead of the problem, we offer an ongoing retainer with a named architect who knows your stack and your roadmap.

Who this is for

B2B SaaS companies with between 30 and 300 employees. You have product-market fit, a sales team, and data problems that are starting to cost you deals. You don't yet have a large internal data team. You want the architecture done properly.

Let's talk

Scoping call is 45 minutes. We'll tell you honestly whether it's a problem we can solve. Reach out out hello@datawhistl.com