Stramel Media

Sarah Stramel builds the backend infrastructure that keeps service businesses running - lead nurture, automated follow-up, appointment routing, reputation management, and AI-powered client experiences.

Through her Calm Stack™ framework, she designs custom systems that respond to inquiries, nurture prospects, and fill calendars without requiring the founder to be online 24/7.

Her work bridges the gap between a polished brand and the operations that need to match it.

I set up and configure Close for service businesses that are ready to stop managing leads in their head and start running a real pipeline. That means building out the CRM structure from day one - stages, custom fields, smart views - so it actually reflects how their sales process works, not just a generic template.

From there, I layer in automation workflows that keep leads moving: follow-up sequences, task triggers, and status-based actions that run without the owner having to remember anything. The goal is a Close environment that feels effortless to use, because it was built around how the business already operates.

My clients are typically local and regional service businesses, the kind of owners who are great at their craft but have outgrown the chaos of manual follow-up.

Close gives them the visibility and structure to scale without hiring more admin.